Introduction
Tiger Brands, a leading name in the FMCG industry, is looking for dedicated and results-driven individuals to join their team as Sales Representatives (Bakeries) in South Africa. This role is essential for the company’s continued growth in the bakery business, ensuring that Tiger Brands’ bakery products reach customers efficiently while driving sales at the store level.
As a Sales Representative, you will be responsible for managing a designated geographical area, building strong relationships with store management, and ensuring that the company’s products are well-stocked, correctly priced, and effectively promoted. This article provides an in-depth look at the job, responsibilities, required qualifications, and why this opportunity is a great step for professionals in sales and the FMCG industry.
The Role of a Sales Representative at Tiger Brands
The Sales Representative (Bakeries) position is an exciting opportunity for individuals who are passionate about sales, customer service, and driving business growth. As the face of Tiger Brands at the store level, you will be tasked with ensuring that the company’s bakery products are available, visible, and attractive to consumers.
Key Responsibilities of the Role
1. Sales and Order Management
- Develop an in-depth knowledge of Tiger Brands’ bakery products.
- Manage the sales process by taking customer orders, ensuring stock availability, and optimizing order quantities.
- Work closely with store managers to ensure that the right amount of stock is ordered to meet consumer demand.
- Monitor product sales performance and make recommendations for adjustments to ordering patterns.
- Ensure all pricing agreements are adhered to and that promotional deals are correctly implemented.
2. Store Relationship Management
- Build and maintain strong relationships with store managers and retail staff.
- Act as the primary contact between Tiger Brands and the stores within your assigned route.
- Address any concerns or issues from store management regarding product availability, quality, or pricing.
- Provide recommendations based on consumer insights and sales trends.
3. Merchandising and Stock Management
- Work alongside merchandisers to ensure products are properly displayed and attractively arranged.
- Rotate stock to prevent product expiration and ensure freshness.
- Implement in-store marketing initiatives and promotional displays.
- Monitor shelf space utilization and make necessary adjustments to maximize sales.
4. Data Collection and Reporting
- Gather intelligence on consumer preferences, competitor activity, and pricing strategies.
- Provide timely and accurate sales reports to senior management.
- Identify market trends and customer behavior patterns to help shape future sales strategies.
- Report on the effectiveness of promotions and suggest improvements.
5. Promotional Activities
- Ensure that stores comply with promotional agreements and that Tiger Brands’ bakery products are given the agreed-upon promotional space.
- Work with marketing and sales teams to execute promotional campaigns effectively.
- Monitor and evaluate the success of promotions and suggest adjustments if necessary.
6. Administrative Tasks
- Manage customer documentation, including order forms, claims, and payments.
- Ensure all paperwork is completed accurately and submitted on time.
- Maintain detailed records of customer interactions and sales performance.
- ey role in ensuring that South Africans have access to high-quality baked goods. Your work will directly contribute to the success of both Tiger Brands and its retail partners.
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